YouGov Survey — Studio Brief 02 — OUDGD505

A survey published by YouGov a few days ago has gathered information on how masculine men feel in todays society, the only variable being the age groups asked.

"Only 2% of young men feel completely masculine (compared to 56% of over 65s)"

This provides a great premise to solidify the need for a publication such as this. It provides the personal opinions and feelings of Gen X/Z's that can inform later generations and possibly change the way they think.

The results to the survey are a great way of providing an answer to the question 'Is the attitude towards gender norms changing?':

Full article: https://yougov.co.uk/news/2016/05/13/low-young-masculinity-britain/