With this project being heavily based around distribution, it is vital that a cheap yet effective approach can be achieved whilst maintaining quality throughout the products.
Posters — 120GSM (Coated for longevity and protection from weathering)
Leaflets — 90GSM (Recycled to keep costs down, as leaflets tend to be commonly disposed of)
Zine:
Cover — 245GSM (Coated Matt, allows the colours to 'pop' and is thick enough to protect the contents of the zine)
Acetate — Allows the marbling aspect of the brand to be overplayed onto the colour scheme.
Content — 120GSM (Recycled, keeps costs down and is not too thick that the zine cannot be saddle stitched.)
The use of natural/white colours will further emphasise the dual spot colours compared to any other stocks.
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