The overall age group for this campaign is not restricted. The reach of the publication will be liberating for those featured (Generation Y / Z / Millennials) and will inform those of an older age, as highlighted in a previous post about how masculine and feminine people felt, the older generations (Gen X) felt that the specific gender norms were still very relevant to them. So in turn, the audience is indeed for all, however, it is to inform those of an older ages and liberate those of the younger ages.
The rest of the merchandise for the XY brand will also be unrestricted, for instance, the younger audience can wear the clothing and spread the word by doing so, the stickers included in the zine can be spread anywhere and everywhere further solidifying the brand.
By keeping cost of production low, it is possible to create a campaign/brand that can be distributed affectively to spread its message across a larger audience. Hence the reasoning for creating a zine rather than a larger book, so it can be acquired cheaply and easily, keeping accessibility as versatile as possible.
No comments :
Post a Comment