In a quick sit down session with the group, we looked at possible outcomes to the proposed issue the was laid out to us. After some quick fire brain storming and secondary research it was clear that the major issue with voting is that "young voters do not believe their vote will make a difference.".
A few days later we met up to refine the idea down to a possible outcome. We finally came up with a fully personalised app that would inform a certain target audience.
In this app you can:
- Choose your demographic, who are you? Homeowner? Student? Full-Time Civil Servant?
- Select parties you're most interested in finding out more about
- Choose specific issues you want to see addressed and what parties offer the best solutions based on your chosen areas of concern
- Essentially create a comparison of the most applicable party that would best be suited to your vote
Not only would this solution increase the amount of voters, it would encourage people to talk about these things to one another, and spark debates amongst their peers, but it would address the main issue that "young voters do not believe their vote will make a difference.".
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