Primary Research (Survey) — Studio Brief 02 — OUGD505

Overall, these results tell us that all of those in the older generation bracket that were asked think that gender is a binary concept. This bodes well for the zine as this corresponds with the proposed target market.

And the fact that only 4 people out of 25 consider themselves 50-50 male/female also proves that many people are still in the mindset that one can be more 'masculine' or 'feminine'.

This survey proves that there is a place for this zine in terms of making a difference to the way society thinks about gender.