Having the freedom to pick and choose the project you
wish to design for had both positives and negatives. For example, finding a
kickstarter that appealed to me was just as difficult as the design process,
this is because there is a huge amount of different projects to choose, I knew
it was vital to pick one that appealed to me. However, looking back I would’ve
thought differently, and chose a project that would put me out of my comfort zone.
This would have enabled me to go into a direction I wouldn’t normally go down,
essentially using experimentation to produce a successful solution.
Opting for the project ‘Knobbee 32’ By a small company
called Knobtronix was an obvious choice for me. It combined my hobbies with
design, furthermore from the previous statement, I can’t help but feel that this
was a poor choice, but only realising this after completing the later sages of
the project so I digress.
Logo’s are something I really enjoy doing, to come out
of the other end with an established brand is incredibly rewarding and having a
strong logo is at the forefront of every successful brand. The regrets that I
previously stated were due to struggling to come up with a logo that
represented the product, eventually, after a feedback session it was clear that
a fresh start was needed. It was said that due to the unusual name, it would be
better to distract the consumer from this and create more of an attraction with
the visual aspect of the logo. This is where it clicked and after going back to
the drawing board, I was able to produce an identity that was unique to the manufacturers
style of production.
Unfortunately, the whole direction of simplifying the
branding was only established very late on in the brief, this then meant I
never got the chance to apply the branding to things like advertisements and
other materials other than packaging. This wasn’t necessarily down to time management;
it simply came down to the fact that this brief was a tough one for me. Coming up
with a solution took much longer than it normally would, however this enabled
me to see the importance of feedback sessions and how the can hugely influence
your final outcome, and in my case for this brief, give you a whole different
outlook on what direction needs to be taken, essentially creating a successful
resolution to the issue at hand.
Conclusively, I’ve learnt a many valuable lessons in
this short, one-week brief. When I find myself struggling in future briefs, I’m
now certainly going to ask others on their opinions and suggestions to give
myself a push in the right direction. This is not restricted to this reason
alone however - this can be applied to any project where I may be simply after critique
on outcomes I may consider successful myself, but there is always room for improvement
and without this aspect of feedback, no project will ever truly be industry
worthy.
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