Youni Initial Packaging Idea — D&AD — Studio Brief 02 — OUGD503

To expand on the idea of the packaging having a consistent icon pattern, we've taken it upon ourselves to mock up some visual ideas that will help us gauge how people will react to it. This making it easier to make any changes after this.

It is obvious to see where this has led. By not using colour it makes the products feel luxurious and slightly more prestigious than any other run of the mill care product.

The feedback we received from these designs was only positive. However when they were asked for another opinion most people wanted to see colour, once we told them what demographic we were aiming for, they thought it was definitely appropriate to incorporate colour to engage the younger market.