Design Thinking — Study Task 02 — OUGD505

Today we were set a task to think about ideation in a different way. By using post it notes, it was possible to merge the ideas with the other three members of the group and generate more appropriate responses to the issue.

The freedom to choose whatever outcome we wanted meant we could span from anything as vague as furniture, not being restricted to to a visual design outcome meant that the ideas would be more applicable to things like D&AD competitions where the idea needs to be the strongest aspect of the project.

We thought of using a partnership with Graze to take advantage of the reputation they have already gained for themselves. This avoids any need to establish a brand and also means their current customer base would be more likely to take advantage of the unusual yet 'healthy' aspect of the promotion.

It would be beneficial to launch a product like this into Graze, mainly as customers could choose to have it mixed with their current products and this would give the product a better chance of taking off rather than remaining a novelty within western culture.

Overall, this task has helped me realise how certain briefs need to be tackled by thinking of ideas that are not even closely related to design, this maximises the chance for a successful outcome whatever it may be.