Being confident in branding and packaging ensures that a decent response will be produced—going out of my comfort zone with the Fedrigoni brief was a risk that did not pay off, however it was vital to experiment at this stage in my design process.
The Grand Café brand performs well amongst its current customers but we’re the
rst to admit the design doesn’t bring the brand to life as expressively as it could do.
We want to make it an iconic visual brand — and that’s where you come in!
Your challenge is to visually re-think and revitalise the brand, creating designs that will not only communicate what great co ee Grand Café is, but also the good that it does.
We want to move Grand Café co ee from being hidden in a cupboard underneath the counter to having pride of place on display in our customer’s outlets!
We’re keen to understand the thinking behind your work; and how you feel your proposed designs, relate back to our brand DNA. We have included some notes on it in the Project Pack that supports the brief, and so please do provide a short written summary to support your visualisations.
Your challenge is to visually re-think and revitalise the brand, creating designs that will not only communicate what great co ee Grand Café is, but also the good that it does.
We want to move Grand Café co ee from being hidden in a cupboard underneath the counter to having pride of place on display in our customer’s outlets!
We’re keen to understand the thinking behind your work; and how you feel your proposed designs, relate back to our brand DNA. We have included some notes on it in the Project Pack that supports the brief, and so please do provide a short written summary to support your visualisations.
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