Youni Display Typeface — D&AD — Studio Brief 02 — OUGD503

By choosing various amounts of different typefaces, it was possible to do a side by side comparison of what would suit the brand the most effectively.

An obvious theme of geometric typeface's has obviously taken influence from the concept and makes the product stand out from the rounded edges of the softer icons.

The typeface we decided on was Biko, this was because when in lower case, it maintains the sharpness yet adds a subtlety that compliments the rest of the packaging.