DesignBridge — YCN — Studio Brief 02 — OUGD503

In the beginning, James and myself opted for The Telegraph brief from the D&AD website (previously blogged about) However, as a last minute change because of a lack of ideas forced us to reconsider which brief we wanted to complete. DesignBridge fulfilled both of our visions in terms of extending our own practice and what we want to do in the future.

Genderless design is something which will be continuously on the rise in the future. So choosing to do this brief will help us understand the fundamentals of design when there is a very broad demographic to target.

Colour, type, shape and even packaging shape will affect who it would be marketed towards, so this brief requires a very close attention to detail, something of which becomes a large part of any project of this kind. Doing this brief in a group means more input, and it is refreshing to know that person is not afraid to speak the truth and make well informed decisions on what would be the best route to take, as asking around a class of designers often means that will provide polite responses that simply compliments the work rather than critique it. So this was a great opportunity to dig my teeth into a brief that will need a lot of external insight to be rendered a successful.