UCC Reward Apps — YCN — Studio Brief 01 — OUGD503

Probably the most comprehensive of all coffee reward apps is Starbucks:

It features a point based system that rewards the customer once a certain amount has been collected. Then once they redeem their free coffee, they will receive other rewards in return like levels and stars. Very cleverly, the app in turn makes the customer feel a false sense of accomplishment when they gain a new level. This is a feature that could be implemented into the UCC app once it gains in popularity, as apps need to evolve and constantly add new features to engage its users to continue using it.

The UX of the app is flat and relatively simple to navigate. There are some interactive aspects that make the app more engaging however some pages seem too crowded with information such as the profile page and is not consistent compared to the rest of the app.

By using a QR Costa have made it easy for a barcode to be uniquely generated for every customer. This is a reliable way in which the points can be collected, however, they have not done much to make it look consistent with the rest of the app, so within the UCC, this will be addressed and a more brand relevant QR will be generated.

They have used more of a tile based home page rather than a menu for their app. It is a simple point and click to collect points. This simplicity would be good for the UCC app due to people not being so familiar with the company compared to the likes of Starbucks and Costa.

Having chosen three of the most popular coffee chains in the UK, Nero surprisingly does not have a reward app. However this is a version which is supported in another country. This also uses a tile based UX and is somewhat unappealing in terms of attractiveness, and it seems functionality has been the only aspect of consideration within this app.

Overall, reward apps are something which all popular coffee brands seem to play a part in. Opting to expand the UCC market into people who own a smartphone, which is the majority of people, will give a much better sense of awareness of what UCC and what they stand for when in comparison to other coffee giants