Logo's — Design Bridge — D&AD — Studio Brief 02 — OUGD503

When looking through the logos that have been selected above, there are about three clear markets that can be identified just by analysing the colour.  For example, blue is almost always marketed towards the more pharmaceutical side of care products, green represents the 'cleaner' more natural products that use no chemicals and finally the darker, more premium products that tend to be the higher end more expensive options.

Using this analogy, as we are going for a more natural approach, logo colour choice points to green or a darker colour also keeping it gender neutral. Take Simple for instance, they use the same colour for all of their packaging and it is not aimed at any specific gender within its market. Simple's demographic is something we need to aim for and incorporate our own take on the logo, this will definitely ensure the product is aimed at neither the male or female target audience.