Tuesday, 17 November 2015

Type in Context Publication Evaluation - Studio Brief 03 - OUGD504

After completing two short one week briefs, it was time to spend some time creating a more well-rounded and thought out project by using images from the summer brief to create an ‘Art/Photography’ publication.

Firstly, being able to utilise the images that were taken in summer to put them to good use was refreshing. This was as I’d thought a lot about the concept and theme of the images, therefore giving me a head start on the publication. Not having to worry about concept gave me plenty of time to consider materials and really get the layout down to a tee. This time was much needed, as I had a lot of trouble with the editorial layout aspect of the publication as I have in the past. This meaning the majority of my time was spent attempting different strategies to ensure consistency throughout my pages.

Furthermore, this issue was eradicated when I was introduced to the ‘Van Der Graaf’ in the session relating to canons of page construction. Being able to mathematically and logically think of the page in this manner proved much more effective when considering the small size and amount of content on each of my pages.

Having already edited the images to comply more with the concept, I was able to focus some more of my energy on gathering feedback on alternative layouts and materials. Very early on into the brief, I knew I wanted to use wood for the cover, this was to emanate the sense of industrial production, so cheap and easily available wood was going to be used, this received only positive reactions in the feedback sessions. After researching into wooden books it became clear that the binding method of choice for most, if not all was a Coptic stitch. This aspect of the book was somewhat daunting for me as I’d never done this type of stitch before, nor is it possible to be inducted on this particular binding method down at Rossington Street. After many failed attempts at making a mock-up, I was fortunately able to get the technique right and be able to create a tight, sturdy finish for the small, yet heavy book.

The choice to laser cut into the cover was purely down to material. The fact I was using wood opened up plenty of windows to learn some new techniques and apply them to the publication. Keeping the laser etch simple and straight forward allowed me to make mistakes and accommodate for the time period we had to complete this brief as this was my first time ever using a laser cutting machine. I am now 100% confident that I can apply this technique to future projects to a n increased and more intricate standard.


Overall, the quality of my publication is reflective of the timescale we had to complete such a task. Other than a few technical issues that were out of my own hands, the outcome answers the brief successfully and feedback received for the final specimen has been nothing but positive (Besides from the InDesign malfunctions that could not be solved of course.).

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