Age Group: 18 - 30
Genre: Electronic
From: London (Mostly UK fanbase)
Other Links:
- Collaborations with King Krule in their 'Cold Spring Fault Less Youth (2013)' album which gained the interest from listeners from more of an acoustic background.
- American rapper Jonwayne (Maida Vaile session) which generated interest over the pond.
- Had very early links to 2013 Mercury Prize winner James Blake (2009) who has recently collaborated with MK again.
By utilising this information, I will be able to adapt the website to appeal more to the younger audience whilst keeping it universal to expand their market. The site can use some more advanced features that some less tech literate consumers would be able to fully understand like parallax animations and other advanced java elements that can increase engagement for the consumer.
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