Demographic - The Telegraph - Studio Brief 02 - OUGD503

The current target market according to The Telegraph's 2013 report:

It is clear that print will always appeal more to the generation in which it was the only way of obtaining the information.

However, digital has a much younger audience. But not as young as the more left leaning paper 'The Independent'. The Telegraph print format has an average reader age of 61, and the online counterpart has an average reader age of 41. On the contrary, The Independent print format averages out at an age of 43, and online the average age is 30, a large gap of 11 years when comparing to The Telegraph's online readers, so much so that the amount of online readers is forcing The Independent off the printed tabloids and into an online only news brand as told by this Guardian article.

It is clear that The Telegraph needs to engage more with a younger audience to gain a larger demographic to keep up with the today's modern technological advancements into the online world. This is because the amount of print based readers is reducing year on year in favour of the more convenient web-based news brand.