Identity Guidelines - The Telegraph - Studio Brief 02 - OUGD503

As the D&AD pack only includes The Telegraph's logo, it is vital we make ourselves aware of the current identity and how they conduct their current brand guidelines.

Current Logo:

Currently, there does not seem to be any strict guidelines on how the designs should be executed. As long as the logo is maintained, it is possible to add the appropriate colour palette for the tile idea.

This opens up many possibilities in terms of making the brand more approachable, whilst still maintaining the formal logotype. Referring back to the D&AD brief, the outcome(s) should appeal more to the younger audience whilst still maintaining the current target market. This will be discussed in more detail in the next post about Demographics