Hyde Park - Snapchat Geofilter - Studio Brief 01 - OUGD503

The first thing that would be considered as the most known landmark in Hyde Park would have to be The Picture House. To validate this point, it holds the top position in Leeds for signs and landmarks on trip advisor:

To create something that would resemble the building is the best starting point. Another great aspect to take inspiration from would be to utilise the art deco typography used within the front signage.


Keeping it simple was the key to create a successful geofilter as the focal point is not the filter, but the picture that is behind the filter. For example, a simple line based vector illustration would suffice:

This example shows many different landmarks throughout the world in this format.

Colour choice is also an important consideration as it should be visible in most lights, but, as is is winter and it is mostly dark when snapchat is being used within the hyde park area it would be ideal for it to be white, instead of black where the detail could be lost within the picture.

This example shows something a little more simplified compared to the above. Seeing these examples has really hit home that using a landmark such as a building is much more comprehensive than any other strategy.