Competitors - The Telegraph - Studio Brief 02 - OUGD503

Overall, there are currently no services that offer what our idea entails. Most news websites are pretty similar in terms of layout and content:

BBC

The overall aesthetic of the bbc use a similar layout to other news sites, however they have utilised responsiveness to have the header span across the page.

Daily Mail

DM utilise a very corporate look, however the shade of blue makes the site look unfinished, almost like a wireframe. This is something that will have to be considered when creating the 'tile' based system we have opted for.

The Guardian
A somewhat improvement compared to the others as it features more sections depending on your screen real-estate. The Guardian have a not-so-elegant way of luring new customers to subscribe, by using a large red banner at the very top of the webpage even above the header for the website. If promotion for the paper is something to consider, it must be slightly more subtle than this as it is too invasive for the user and ruins any user experience that may have existed before.

Sky News
By using a white banner, Sky have created an un-intrusive way to grab the reader by focusing all of the attention on the image/headlines.

RT (Russia Today)

With a lot of content on the home page, RT focus is more geared towards worldwide news than UK specific, so the main body of content that will go onto the Telegraph's home age is vital to how it will look when it is complete. We hope to have a more polished look, but maintain the rawness of simply having a headline and no more than that.

The Independent - The most comprehensive online news experience in terms of responsiveness.

Overall, Indépendant have hit the nail on the head when it comes to image and content. By overlaying a translucent gradient on the images, they are able to fit more detail into a smaller space. Something which is also worth noting is the use of video integration which is embedded into the page, rather than having the need to click on a headline to watch the video, it is right there already for you to view. Convenience is what we are going for on our take of the Telegraph brief, so this is a feature that will no doubt engage a more younger audience to the news site. As they say, 'a picture says a thousand words', but a video can say much more than a just a picture and a headline. Understanding that people are busy and on-the-go is what will engage a younger audience, rather than having to read a full article, the use of video and gifs is what would sway a larger audience to use the Telegraph service over any other.