Tuesday, 16 February 2016

Fedrigoni Background - Studio Brief 01 - OUGD503

Established in 1888, Fedrigoni is a well established worldwide company that has a healthy background in paper distribution.

Their audience cover from schools to bank notes - packaging to stationary. There is a healthy choice when it comes to stock finishes and colours, this makes the YCN brief an interesting one, being able to utilise all different types of stock creatively opens doors to many techniques such as paper cutting, engineering or even 'pop-up' leaflets.

Fedrigoni have strong ethics towards sustainability, they yearly update their environmental report to show to the consumer and prove they have huge considerations when it comes to sustainability. They also produce paper that is 68% 'CoC-FSC' (Chain of Custody) which means the trees they use are always traceable and are heavily sustained, whilst the remainder is still 'CW-FSC' which means that it is of the 'controlled wood' type.

That have multiple departments including:
  • Paper (57%)
  • Security (11%)
  • Converting (32%)
With paper taking up the largest chunk of their turnover, it is clear that this needs to be the best communicated when it comes to gaining new clients.

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