Throughout this brief, I will be Observing,
collecting, recording, documenting and categorising
common traits within the global coffee industry by gathering data from real
drinkers.
It
is estimated that coffee is worth over $100bn
worldwide, yet only less than 10% of this figure goes into the hands of the 25
million producers.
So
how does brand, style and flavour of coffee reflect the image of the average
consumer and more importantly what economic, social and environmental impacts
does the coffee industry pose for the future?
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