Frames - Studio Brief 01 - OUGD405

I chose to do my primary research in Wilkinson's as I thought that it was my first port of call when I thought of a photo frame.

I decided to take a few pictures of the photo frame isles to gather various information on layout and design of the photo frame inserts.

At the end of an isle as pictured her, I found that every single design used was generic, the only difference between frames were the sizes that were stated on the front of them.

"Brighten up your space." The use of incorrect grammar and an awful 'curly' type made me realise these frames were possibly the worst example of an insert.

The same as every other frame but with the addition of "For golden memories.".

To conclude my quite disappointing findings, I quickly realised how not to execute this task, I think the use of a lot of white space makes it look cheap and 'basic'. As my target audience is that authentic 'Made locally' aesthetic, I knew I had to virtually do the opposite to this.

This is why I chose to create something that supports local shops and would appeal to the audience it is made for.