Branding and Product Identity - Studio Brief 04 - OUGD405

As I have chosen to brand my own coffee company that only supplies coffee if the farmer gets equal profits as the retailer, I have chosen to have a look at a few other examples that I could take inspiration from and maybe improve the rigidity of my own peices. 


Current Examples:

GAWATT COFFEE SHOP

I really love the use of browns within this piece. It really shows off the natural colours coffee creates and you can instantly tell that is actually is a coffee brand. The logo is great, it gives off that home made, authentic feel with the wood texture overlayed on the type. I like the idea of using a round logo to symbolise the world and a coffee bean, no corners will make it look softer and more approachable.
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'Prototype No1' also uses brown and neutrals within its colour swatch. I think this is the best route to go down as it creates a sense of ethics within the company, and generally, I think it would work more than any other colour as it relates to the subject in question. I like how this person has used different kinds of bags to brand and based it largely around the use of brown paper, which I plan to do. This meaning that the brand supports recycling due to most things being sold within a coffee shop are almost always requiring a paper cup or bag/box of some sort.

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I picked this out mainly for the logo, as I said earlier I wish to relate the logo to the world as the brand will be supporting the coffee farmers more than any other source so this would represent a fairer global coffee economy.

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Chose this one to be a little different. As you can tell he uses mainly white/black/brown, the colours off which I wish to use. But the person chose to back it on this bright cyan background. My first guess is to make the product stand out but in my opinion I think it distorts the brand and creates a bit of  confusion as blue is not the colour that is associated to coffee.

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'Grounds' coffee is a great example of using pattern and very little colour in identity. I like the use of the invert on the cups to keep it interesting. The brown paper bag just oozes simplicity, with a pattern on the side to relate it to the brand it would be instantly recognisable to anyone walking down a street for instance.

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Adding a little splash of colour is Dorigenn coffee co, they have used bright colours to represent the country of origin which I think is a great idea for my concept. Using different creatures on the front relating to nature I think it's a strong identity as it is really eye catching compared to using browns and neutrals to convey the product.