Target Audience:
Infozine that can be placed in coffee shop’s
for consumers to pick up and read or take away. Developing this concept into a brand/identity to address the issue.
What are they being told?
The reader will be engaged into the way the
coffee industry is run, where the money goes and to whose pocket’s it goes
into.
How are they being told?
The consumer is being informed/educated
through a zine which will explain to them what they are drinking, where it
comes from, how much of their money goes to the farmers and what they can do to
help the growers earn more of their deserving pounds.
How is my message going to be
successful?
Inside the magazine, I will include a
collection of vouchers, which can be redeemed at any shop that sells a certain
brand of coffee (Packages of coffee will have an infographic style graph
telling the consumer where their money is going.).
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