Tuesday, 6 January 2015

Facts (Coffee Culture) - Studio Brief 02 - OUGD405

20 Facts about Coffee and the industry.


– Coffee is the 2nd most popular drink in the world, after water, it’s ubiquitous.

– There are only 2 strains of coffee, Arabica and Robusta.

– It is the 2nd most traded commodity in the world, second to oil.

– The coffee bean is actually extracted from a sweet red berry and is green in its raw form.

– 4-5 cups of coffee a day is actually known to reduce the risk of death by 12% in men and 16% of women over the course of 12 years.

– All coffee is produced around what is known as the ‘Coffee Belt’, which closely follows the equator.

– Caffeine is actually ingested through microscopic 0.38mm crystals.

– Black Ivory coffee is the most expensive coffee in the world, which is actually made from elephant dung. Tasty.

– In 1675 King Charles II actually banned coffee in the UK as he thought that’s were people met to conspire against him.

– It actually aids performance in exercise.

– The label on a coffee cup actually affects how the consumer tastes its contents.

– The majority of coffee production takes place in developing countries, yet it is mostly consumed in industrialised nations like our own.

– There is a disease circulating around small independent forms called ‘coffee rust’ that renders the beans on a tree useless, this is impacting local farmers and will in turn increase coffee prices in the long run.

– The rise in popularity of ‘pod’ coffee machines like the nespresso could pose detrimental to the future of the environment.
–Well over twice the number of people on the earth is wasted in paper cups made for coffee, and that’s just in the USA alone.

– Coffee happens to be the second most traded commodity in the word, second to petrol.

– Each Arabica tree only produces 1-1.5 lbs. of beans per year.

– Coffee rust could threaten to destroy coffee farms worldwide.

– Beans are painstakingly sorted by farmers ready for export.

– Unfortunately, 70% of Britain's go for instant coffee, scandalous.

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