Study Task 01 - Studio Brief 03 - OUGD406

For studio brief 03, we were all separated into groups of 5. 

Our group consisted of:

Laura Harris

Freddie Gravelling

Mattie McGann

Gabbie Renevent

& Myself

I was exited about this as it is the first collaborative project I have had the opportunity of doing since my college magazine.

For the study task, we were asked to re-brand tower works.

I found this a bit of a challenge to do in the time we had although it was a good icebreaker for the group to understand which way we can all work in harmony.

To begin we looked at the history of Tower Works, what it once consisted of and what it is today. This is important as the branding of such a historic place should reflect the years of use it has gone through.

Then to clarify what is used for today, so we searched into one design agency, that is one of around 20 other studios that are inside the tower.

Then for development, we chose to look at the current branding and what we could improve on it. I myself found that there was nothing necessarily wrong with the current look of the brand, it just needed executing a little better.

These are the logo/website designs. We chose to stick to a re-brand strategy rather than a complete overhaul.

The final website is shown above. The colour scheme is one thing we all couldn't agree on. Gaby and myself would have kept it looking fairly simple but Freddie and Laura wanted to use Italian inspired colours as this is deterrent from the architecture of the building.

Overall, I found this to be a useful experience to see exactly how each of our group worked and a good preparation of what is to come during the next week.