C = collaboration
O = of
L = leeds
A = art
B = bachelor
S = students
We chose this acronym as it bests resembles the brief. We found the key word in this brief was collaboration, everything to do with it is, in a sense, a collaboration.
We set out for this to be a 'reusable' brand. This meaning future projects that would be in a similar situation to this, would have the costs of production cut and time would be saved.
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