Thursday, 30 April 2015

Logo / Material Development - Studio Brief 03 - OUGD406











It was important to me that the group stuck to the same colour scheme throughout our designs. So I took it upon myself to create a colour palette. This ensures colour consistency. Although this didn't entirely work out so well with it being an RGB colour scheme, the document setup was often left on CMYK.

This was another one of our design choices. We wanted a bright and vivid neon-like green. This was easy in terms of way finding as we chose to use vinyl, which comes in a variety of colours, including a bright vivid green that matched the green we were after.

But this being said. A green neon ink cartridge must be purchased in order to replicate such a bright colour in our printed material.



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