Typographic Treatment - Study Task 03 - OUGD406

This session involved me taking my previous findings for my given book: Just My Type: A book about fonts, and applying my own knowledge of type to create a B&W cover that I think best reflects the book.


Task Time = 30 Minutes


Version 1.

As previously stated, I wanted to keep it simple. Have the reader imagine their 'type' within the blank space of the cover without having to spell it out for them. This had only taken me 5 minutes to conjure up, this gave me room to play around with it and find improvements.

I instantly went with Helvetica Neue Bold and played around with the kerning to make the letters 'slot' into each other, only slightly as I did not want the aesthetic of Helvetica to be altered as it is probably the most well known and used font around. This meaning it is your type whether you like it or not.

Version 2.

My second attempt was made to create more blank space within the page and have the title flow a little better than before.
I chose to have the authors name not he top this time, reasons for this is to separate the title more from the author and create a sense of being able to see through the cover rather than what is on it.
Choosing Garamond Bold for the authors name also separated the title a bit more. I also think that the right serif font when paired with the correct sans serif can be timeless. Something of which a book cover must be.


Version 3.

My third and final variation as I had ran out of time.
I had chosen not to add/change anymore elements of the page for this one as I felt it was completely unnecessary and would clutter up the page.
To deter the viewer from reading the authors name first, I moved it to the bottom. This meaning the person looking at it will me more engaged with the book itself and not deterred away from what it is all about.
Moving the title 2/3rd's up the cover seemed like the logical thing to do. Rather than having it right at the top of the page, which would make more sense as I wanted to create more space between the text, it just seemed unnecessary to the design and would only confuse the viewer more.