Music videos give a good idea of how the artists wanted the track to be visualised through motion picture. This is a good starting point for me as I can really analyse the images I think represent the track best.
These are just a few snapshots of the video I have gathered which I think will be of benefit for me whist generating idea's for my final 7" LP sleeve. Kind of like a storyboard of key aspects I think show importance to the development of the final designs.
The video starts with Karl, the vocalist of the track looking quite lively. Which later progresses to him mouthing the words 'I love you'. The reason to which is unknown.
"You've had chemicals boy, I've grown so close to you" - My favourite line from the whole track it represents being under the influence of ecstasy, the 'drug of the 90's'. This meaning it gives you a loved up feeling of euphoria which could link to the previous image.
This is as the first verse has been sung and things start to get a little quick as a heavy kick is introduced. As the screen flashes vigorously at you, you can't help but feel what the song wants you to feel, restless, excited, as a rush of emotion hits you and you can't help but bob your head to the beat.
This is one of many squares that appear in the video. The square represents many things, including:
- Basics
- Balance
- Grounding
- Structure
- Foundation
- Community
- Elemental
- Integrity
- Pragmatic
- Direction
- Stabilising
- Dependability
(Source)
Shape, line and colour play a big part of the intensity of the flashing accompanied by the hard hitting kicks of the music.
Darkness resides the colourful show but quickly picks back up.
Karl bobbing his head vigorously occupies a large portion of the video. Flipping in and out of this scene with regular flashing make you want to join him.
One of the many things I absolutely love about this video, the incorporation of typography. You often see key lyrics of the song flash on and off the screen, giving the viewer an eclectic show of vocabulary to visualise the meaning of the song.
Back to Karl.
This is an unexpected, rather scary glimpse of a man flashing back and forth from Karl etc...
Again, back to Karl bobbing along.
Another incorporation of type within the video. 'Mega mega white thing', could be referring to a drug.
An almost double exposure effect over Karl Hyde. What this looks like to me is a fluorescent light you would see whist out and about, possibly in shops or communal area's.
Bright and vibrant, this negative shot would look great as an effect applied to the single cover.
A less creepy looking shot of either Rick or Darren, the remaining members of Underworld.
An obscure look on the lyrics. Covered up by over-bright layered video clips.
A tube station in London, the lyrics 'Look at me mum, squatting pissed in a tube hole at Tottenham Court Road' represent the end of a night, when you have to get home.
'SHOUTING LAGER LAGER LAGER' - The iconic line of the track, Karl never meant for this to be a drinking anthem, this was influenced by Bill Bailey himself, when Karl passed him a fiver in a pub and asked him to get a round in. It was also improvisation, this was Karl forgetting the words and filling the gaps with what he thought fitted the song best, bearing in mind the vocal track was made in a single take. A happy accident to say the least.
'WHITE' accompanied by lots of textures and video overlays.
The square appears yet again, with bright vivid yet warm colours applied over the top of it.
'boy', a recurring word in the song, not meant to mean the actual word boy, but as British slang.
The same colour flashing back and forth, occasionally showing the square on and off.
What looks like an escalator in a tube station with the overlay of the square and bright blues/whites.
As the song draws to a close Karl continues to bop his head along to the beats whist the video progresses and shows more and more hints to the lyrics of the song.
'So many things to see and do'.
Square. Again.
'To Romford', the destination of the blond girl he is talking about.
Finally, lipstick, assume this is a reference to the previous lyrics within the first verse, but referring to the girl he's met in the tube station.
And the final words of the tune 'On your way, to a new age tension headache.' Possibly relating tot he comedown of the drug.
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