My final idea's were decided in the interim crit we had on Friday 10th October. I had 10 rough sketches that were discussed in detail with my group. This is when I got the feedback I really needed as I had told the group to mark which design they preferred the most, this saved me a lot of time in terms of idea generating as I already had my strongest idea there to develop and refine even further.
Refined: This was the last of my experimentation, and the one my group said I should expand on.
The feedback I had gathered during the crit was vital for me to realise what I needed to focus on, and more importantly, what I needed to discard.
Here are a few final idea's sketched out as neatly as possible:
Refining idea's; these 10 images show how I have experimented with different sizes of serifs. Additionally I have also added subtle details to the letter forms, such as drips and sharper edges.
I based the serifs on Baskerville Regular. This helped me realise where they are traditionally positioned to give Futura a classic twist.
These final designs will help me to realise the grid I will need to create to ensure some amount of consistency is kept in the finer details of the letterforms.
First idea that my crit group agreed worked best.
The feedback I had gathered during the crit was vital for me to realise what I needed to focus on, and more importantly, what I needed to discard.
Here are a few final idea's sketched out as neatly as possible:
Refining idea's; these 10 images show how I have experimented with different sizes of serifs. Additionally I have also added subtle details to the letter forms, such as drips and sharper edges.
I based the serifs on Baskerville Regular. This helped me realise where they are traditionally positioned to give Futura a classic twist.
These final designs will help me to realise the grid I will need to create to ensure some amount of consistency is kept in the finer details of the letterforms.
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