Monday, 20 October 2014

Final Designs - Alphabet Soup - OUGD403

After a final crit to the last project, we were set the task to create final idea's to help us begin the next aspect of the project, the digital production of our lettering.

My final idea's were decided in the interim crit we had on Friday 10th October. I had 10 rough sketches that were discussed in detail with my group. This is when I got the feedback I really needed as I had told the group to mark which design they preferred the most, this saved me a lot of time in terms of idea generating as I already had my strongest idea there to develop and refine even further.


First idea that my crit group agreed worked best.

Refined: This was the last of my experimentation, and the one my group said I should expand on.

The feedback I had gathered during the crit was vital for me to realise what I needed to focus on, and more importantly, what I needed to discard.

Here are a few final idea's sketched out as neatly as possible:












Refining idea's; these 10 images show how I have experimented with different sizes of serifs. Additionally I have also added subtle details to the letter forms, such as drips and sharper edges. 

I based the serifs on Baskerville Regular. This helped me realise where they are traditionally positioned to give Futura a classic twist.

These final designs will help me to realise the grid I will need to create to ensure some amount of consistency is kept in the finer details of the letterforms.

No comments :

Post a Comment