Design Principles Task 01 - OUGD404

Prior to my time in this weeks design principles, I had selected 3 different fonts that show different characteristics. I chose: Baskerville, Futura and Rockwell. These were 10x10 printouts of the letters 'ABC' to 'XYZ'.

We were then asked to focus on one typeface and a single letter, so I chose Baskerville, my reasons for this are as follows; Baskerville is my chosen font because it is sophisticated, well established and versatile.

We were then asked to write a lonely hearts advertisement in relation to what type we had chosen.

My ad went along the lines of:

"Hi, I'm the letter 'A' from Baskerville. I stay true to my roots and love to be letter pressed. The rest of me has a great body… Copy… And I'm looking for another letter to add a bit more edginess to make me feel young again. Preferably sans serif."

My poster advertising what my 'type' was.

This was the poster I had picked out of the rest. Not because I though it suited my letter the most, but because it was one of the last few left on the wall. 

I found the person who picked mine, we then discussed how they paired up and what differences they show. We were then asked to create a letter which would represent the two merged together, we chose to execute it as hideously as we possible could, as the two letters did not match at all.

We were then given these words on a piece of A4 paper. We then had to cut it in accordance to the word, not just what it meant, but how it was represented.

Here is the whole wall when it was finished, as you can tell, my partner and myself went for a simplistic approach and kept it straight forward.