Visual Research - Studio Brief 01 - OUGD504

To give myself a better idea of what has been done in the style fold that I want to execute, I have had a look on Bēhance to see existing projects that I see as successful.


Gbox Studios By Bratus and Jimmi Taun

 

   

This is an identity brand for a design studio based in Vietnam.
I have selected this because I like how the designers have utilised the shape of a hexagon to create the unique fold seen above. They have used the shape throughout the designs to keep consistency along with the white/yellow colour way which makes it easily recognisable to the clients. I want my own outcome to reflect this. To be rememberable and engaging as I'd assume it will be for starting out designers who are new to the designing process e.g. first year degree students.

Although the fold above is very intuitive and well thought out, I think this would be an unnecessary expense for a production of one or more units. If time isn't too pushed I will be able to attempt this as a purely experimental prototype.


5 senses infographic By David Kendall

The infographic above isn't necessarily to my taste, but it's the execution that I wish to focus on. The five sides of the pentagon is representational of the five human senses, I want to represent my own design process in this fashion. I have thought that having the steps open one by one, you cannot jump ahead and open step 5 (digital) before opening step 1, this is vital in the design process as jumping to the final stages before actually doing any planning/research is a very bad idea as I have found out through my own experiences.

The idea of using a different colour for each stage is also a good idea. As a Graphic Designer, I often find myself adhering well to visually orientated (colour coded) instructions, I find that other designers will be alike and will be more visual learners rather than being auditory or kinaesthetic.


COSRX Branding By Triangle Studios

By taking inspiration from the above brochures, I wish to use different colour plants and imagery to represent each stage as plants and flowers all have different meanings, I wish to represent the emotion/feeling I get when executing a certain process.

The person viewing the leaflet may not be aware of the representation of the plants/flowers. Whilst this might be the case, I want the leaflet to look inviting and friendly, I find this is a great way of achieving this because of the positive effects plants can have on human behaviour: