Typesetting - Study Task 03 - OUGD404

Typesetting is a fundamental part of any block of text, large or small. The readers eye must flow across the page without any hiccups to make it as clear as possible.

Avoiding the following:

• Orphans - A word at the end of a sentance on its own line.

• Widows - A paragraph-ending line that falls at the beginning of the following column or page.

• Rivers - A line of negative space that flows through a paragraph of text and creates an uneven sidebearing of words, often caused by justified text.

• Improper point size - Type can be harder to read when too small or too big.

• S t r e t c h i n g and Squishing  - When type is tracked incorrectly.

Presentation:

Group Task

We were separated into groups of four to create a representation of the poem 'A Mouses Tale' by Lewis Carrolls in a post-modern and modernist way.

Post-Modern

For a post-modern approach, we opted for a literal way of representing the poem, a mouse had was the go-to response. We felt this wasn't quite enough so we threw a script typeface into the works, we agreed it really gave the piece a post-modern feel and exuded the fact the poem is a classic. as we thought the style is quite illegible and practically the opposite to modernist.

Modernist

The modernist approach I had little say in, but the overall concept of the piece was to exaggerate the fact Helvetica is standard practice when representing something in a modernist way. The mouse head was to show consistency throughout designs, I didn't agree on putting it there but my voice was overruled in the final decision. If I were to change it, I would create a simple grid to go by rather than shooting blind and using flush left text, on the left hand side of the page. I like to think Modernism is a little more complicated than this.